June 11, 2016
New Strategic Investment in Beauty Industry Group

Gauge Capital announced that it has partnered with the owners and management team of Beauty Industry Group, LLC (“BIG” or the “Company”) to recapitalize and make a strategic investment in the Company. Founded in 2004 and headquartered in Salt Lake City, Utah, Beauty Industry Group is the leader for professionally installed hair extensions and related beauty products in North America, with a network of over 40 distributors throughout the US and Canada, as well as a large direct to consumer presence.

“We’re thrilled to partner with Gauge Capital and take the next step in continuing to build a great portfolio of brands within the professional beauty space. Over the years, I met with several potential investors, eventually selecting Gauge Capital. Throughout our conversations it became clear to me that they were the best partner to help us achieve our future growth objectives. I’ve never felt better about the direction of our business and with the investment of Gauge Capital and their team I feel we have created the perfect synergy to help take BIG to the next level” said Derrick Porter, Chief Executive Officer at Beauty Industry Group.

Drew Johnson, Co‐Founder and Managing Partner at Gauge Capital said, “Beauty Industry Group is the market leader in a fast-growing product category with exceptionally loyal customers. We believe the market has significant untapped potential and customer adoption rates will continue to grow. We’re excited to partner with Derrick Porter, Logan Woolley and the rest of the team at BIG to help contribute to the next chapter of growth.”

As part of the investment, Drew Johnson, Tom McKelvey and James Jackson from Gauge Capital have joined the Beauty Industry Group Board of Directors.


Beauty Industry Group is the leading supplier of professionally installed hair extensions and other beauty and lifestyle products. The company sells direct to consumer as well as through a network of over 40 independent distributors throughout the US and Canada. Established in 2004 and headquartered in Salt Lake City, Utah, BIG is dedicated to providing its customers with the highest quality products available while also providing unmatched service and value.

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Gauge Capital is a private equity firm that partners with founders, managers and equity stakeholders of successful middle market companies to maximize their potential. Gauge invests in rapidly growing services and technology-enabled companies in the healthcare services, business services, industrial, consumer and food sectors. For more information, please contact Andrew Peix, Managing Director of Business Development at