Gauge Capital Announces Strategic Investment in Schlesinger Global
Gauge Capital announced that it has partnered with the owners and management team of Schlesinger Global, LLC (“Schlesinger” or the “Company”) to recapitalize the Company. Founded in 1966 and headquartered in Iselin, New Jersey, Schlesinger provides both qualitative and quantitative market research solutions to customers in North America and Europe. Schlesinger’s qualitative offering includes traditional in-person focus groups and, more recently, remote panels utilizing video conferencing technology which allow for faster panel selection and broader participation all while providing a lower cost to the customer. In 2013, the Company launched its quantitative offering that includes survey programming, tracking, and reporting to maximize efficient execution and data reliability. Through its combined qualitative and quantitative platform, Schlesinger is a critical partner to brands, market research providers, and agencies to enable market intelligence and interpretation of consumer insights.
Commenting on the news, Steve Schlesinger, CEO, Schlesinger Group said, “My partner, Mike Sullivan, and I wished to enter a new chapter in our company’s development and Gauge provided the best opportunity in which we could retain significant investment and leadership. Gauge is the best partner for us in terms of strategy, cultural fit, goals for our business, and expertise in business growth. Through Gauge’s resources and expertise, we are poised to achieve increased capabilities and faster expansion, innovation, and talent acquisition.”
Tom McKelvey, Co-Founder and Managing Partner at Gauge Capital, said, “Schlesinger Group has demonstrated steady growth, strong partnerships with its client base and an enviable reputation for quality. The Company and its experienced leaders provide the ideal platform from which to achieve our shared vision for growth.”
As part of the investment, Tom McKelvey, James Jackson, and Sam Smith from Gauge Capital have joined the Company’s Board of Directors.
About Schlesinger (www.schlesingergroup.com)
Founded in 1966, Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment and research services for any methodology. Schlesinger Group has research offices in the US, UK, France, Spain, and Germany.
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