January 05, 2022
Urology America Announces Appointment of Rich Goode as Chief Executive Officer

Urology America (“UA”), one of the nation’s leading urology management services organizations, is pleased to announce that Rich Goode will join the company as its new Chief Executive Officer.

Rich is a veteran in the healthcare industry who is recognized as a thought leader and has helped numerous organizations drive strategic and operational initiatives that improve patient care while also impacting an organizations’ financial results.

“I am excited to join an organization where industry leading physicians provide best-in-class patient experience and outcomes,” said Rich. “For 20 years I have worked to improve the lives of patients and families via their healthcare experience. I am thrilled to join Urology America and support our clinical partners to continue this mission.”

“Rich is respected across the healthcare industry for his ability to drive continuous growth and innovation,” added David Friedman, a Partner at Gauge Capital. “He’s a motivated leader who shares our commitment to delivering a superior patient experience. We’re fortunate to have a leader of his caliber as we look to create long term value for all stakeholders.”

Prior to joining UA, Mr. Goode was the Founder and CEO of Goode Advisory Services, a strategic, operational, and financial advisory firm focused on healthcare and technology companies. Before this role, Rich served as President of Corporate Services and CFO at Dallas-based Children’s Health, the nation’s eighth-largest pediatric healthcare provider. Prior to Children’s Health, Rich also served as CFO of Cook Children’s Health Care System. During his tenure at Cook, the organization doubled in size to over $1.2B in annual revenue and completed over $1B in capital projects. Mr. Goode has been recognized as a top financial executive through various awards and accolades, including Dallas CFO of the year, Fort Worth CFO of the year, and the Dallas 500, which is awarded to the most accomplished business leaders in the Dallas/Fort Worth metroplex.

“We are extremely excited to welcome Rich to the Urology America team. His track record of running healthcare organizations at scale makes him an ideal fit for UA’s next phase of growth,” said Dr. Peter Ruff, Urology Austin’s Physician President. “His background and belief in our mission will allow us to better serve our patients and deliver the best patient experience possible.”

With Mr. Goode’s extensive experience in the healthcare industry, Urology America is uniquely positioned to continue its growth and further its commitment to providing best in class patient care. To learn more about Urology America or opportunities to partner with us as we grow our nationwide footprint, please reach out to Rich Goode ( or Bryce Block (


Gauge Capital is a private equity firm that partners with founders, managers and equity stakeholders of successful middle market companies to maximize their potential. Gauge invests in rapidly growing services and technology-enabled companies in the healthcare services, business services, industrial, consumer and food sectors. For more information, please contact Andrew Peix, Managing Director of Business Development at