April 12, 2022
American Nuts, a Portfolio Company of Gauge Capital, Acquires DSD Merchandisers

Southlake, TX – American Nuts, a portfolio company of Gauge Capital, announced today that it has completed the acquisition of DSD Merchandisers (“DSD”), a value-added distributor, category manager, and merchandiser of bulk products. Based in Livermore, CA, DSD combines merchandising services, sourcing, and route-based delivery of tailored, on-trend bulk products to a diverse customer offering including grocery, natural food, and retail stores.

Duncan Lavery, Chief Executive Officer of American Nuts said, “We are thrilled to expand our partnership with DSD. Having already worked with DSD as a customer, we are excited to take the next step and combine our businesses.”

Urvesh Kotecha, Co-Founder of DSD, stated, “A combination of American Nuts and DSD creates a very exciting value proposition for customers going forward. We believe American Nuts will be a great steward of the legacy we have built at DSD.”

Sam Banon, Principal at Gauge Capital, added, “We appreciate the trust that DSD has placed in American Nuts, and we look forward to building on the continued momentum of both businesses.”

Kroll served as the exclusive sell-side M&A advisor to DSD. Houlihan Lokey served as the exclusive debt advisor to American Nuts.


Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: healthcare, technology, business services, government & industrial services, and food & consumer. The firm manages more than $2.0 billion in capital and in 2020 and 2021, Inc. Magazine named Gauge one of the top private equity firms for founders. In 2021 and 2022, Gauge was also named to the Top 50 PE Firms in the Middle Market by Grady Campbell. For more information, please contact Andrew Peix, Managing Director of Business Development at