November 2022 

Southlake TX – Gauge Capital (“Gauge”) announced that is has partnered with the founders and management team of RIP-IT (www.ripit.com) (“RIP-IT” or the “Company”) to recapitalize the Company.  Founded in 2003 and headquartered in Orlando, FL, RIP-IT is a rapidly-growing athletic equipment and footwear company committed to designing products that meet the specific needs of female athletes.  The Company has three brands: RIP-IT, Ringor, and Defender, each available online and in stores nationwide.  While many competitors base female-focused products on a variation of a male or unisex product, RIP-IT is one of a select few sporting equipment brands designing for female athletes from the ground-up. This approach has led to category leadership in softball, and early traction in other sports, including soccer and volleyball.

“We look forward to partnering with Gauge in RIP-IT’s next phase of growth,” said Co-Founder and Co-CEO Matthew Polstein.  “With Gauge’s support, the RIP-IT team is excited to invest in our brands by expanding our marketing reach and continuing to deliver products designed for her.”

Jordan Dean from Gauge Capital added, “RIP-IT’s track-record of delivering innovative products is exceptional.  We look forward to partnering with the RIP-IT team to help empower female athletes and achieve the next phase of growth for the Company.”

As part of the investment, Drew Johnson and Alex Asbill from Gauge Capital have joined the Company’s Board of Directors.